BRIEF 03 -
radio
RED CROSS BLOOD DONATIONS
THE ASK: Create a ~30 second radio script to encourage listeners to donate blood via the Australian Red Cross.
PROPOSITION: Your blood is more powerful than you think.
INSIGHT: Having a child isn’t the only way to create a bloodline legacy.
IDEA: Screaming toddlers.
your bloodline is powerful
30-second script
SFX: A toddler throwing a tantrum, screaming and crying
VO: There are better ways to continue your bloodline.
SFX: Toddler continues screaming.
VO: Make a difference, not a child. Book your blood donation appointment with the Australian Red Cross at lifeblood.com.au
a couple of notes on brief 04…
I actually really like kids. I have absolutely nothing against kids or toddlers or babies! I’ve been told I’m good with kids!
I ran the idea past MULTIPLE people who have children.
Nobody was that badly offended!